Elemental PMM embeds as your senior PMM advisor — building the strategic infrastructure that makes your marketing function compound.
Talented marketers executing without a foundation underneath them. The output looks busy. The pipeline doesn't move.
Without documented positioning, each seller invents their own. Win rates depend on who took the call.
The website, the deck, the one-pager, and the email sequence all say something slightly different.
Marketing finds out engineering shipped when the changelog goes out. There's no repeatable process.
They're building assets on request instead of shaping strategy, because nobody defined the strategy.
Fifteen elements, grouped into four layers. Each one builds on the last. Start where the gap is widest and let the work compound — owned by your team, not rented from a consultant.
Four services, each one building on the last. Whether you're starting from scratch or building on what you already have.
Two conversations to understand your GTM goals, name the real gaps, and agree on where to start. No deliverables owed before there's a direction.
I do the strategic work your team doesn't have the bandwidth or seniority to do — positioning, messaging, ICP, narrative — in a format they can actually use.
Your team runs it. I train them on the system, document the process, and step back. Built to be owned, not rented.
Two focused conversations to understand your goals, identify where you're strongest and where you're not, and decide together where to start.
Request your assessmentSend a note about your team and where your go-to-market is getting stuck. I'll follow up to schedule the first conversation.
Schedule a discovery callFour services, each one building on the last. Whether you're starting from scratch or building on what you already have, Elemental PMM can help.
Two conversations to work out which layer matters most for your team right now.
Before we build anything, we get aligned. Two focused conversations to understand your GTM goals, identify where you're strongest and where you're not, and decide together where to start.
Every engagement starts the same way: a conversation about where your business is trying to go and where your PMM function is getting in the way.
Most marketing leaders already sense what isn't working. The assessment is about getting specific — naming the gaps, understanding which ones are actually blocking progress, and deciding what to address first.
The output isn't a report. It's a shared point of view on where to start, and the confidence to actually start there.
Your time commitment is two calls, roughly an hour each. Everything else happens between them, on my end.
We talk through your GTM objectives, what you're seeing in the market, and where your PMM function feels like it's holding you back. You share what you believe the biggest gaps are. If you've sent materials, I'll have reviewed them beforehand.
I map what I heard against the fifteen elements and form a point of view on where the real leverage is. Not a list of everything that could be improved — a specific read on where to start and why.
I share my read: here's what I heard, here's where the gaps are, here's where I'd start. We pressure-test it together and align on a direction. If there's a fit for an engagement, we'll talk about what that looks like.
Send a note and we'll schedule the first conversation.
Request your assessmentSend a note with a bit of context about your team and your GTM situation. I'll follow up to schedule the first call.
Most VPs of Marketing know what a strong PMM function looks like. The problem is getting there — building the positioning foundation, developing the messaging system, and establishing the GTM processes, while running a marketing org at the same time.
Tim Busa has spent a decade building and scaling marketing and product marketing teams at public companies, Series A startups, and everything in between. From repositioning companies at inflection points to building PMM functions from scratch, the work has always been the same: establish the foundational elements first, then build the execution layer on top.
That institutional experience is what Elemental PMM brings to every engagement. Not a framework template. Not a generic playbook. The actual work of building a PMM function that compounds.
No campaign, deck, or launch performs without positioning underneath it. We build in the right order, always.
Everything gets written down in a format your team can use, brief new hires on, and update as the market shifts.
The goal is a function your team runs without me. I train, document, and step back.
Two conversations to figure out where to start.
Start your assessmentTell me about your team, your go-to-market, and where things are getting stuck. I'll come back with a point of view.